(c) Service Usage Data: We may receive information about how and when you use the Services, store it in log files or other types of files associated with your account, and link it to other information we collect about you. This information may include, for example, your IP address, time, date, browser used, and actions you have taken within the Website or Mobile Applications. This type of information helps us to improve our Services for both you and for all of our users.
- Functionality – us to remember choices you make to improve your experience (such as your username, age classification, subscription package and period, where applicable, free trial period, movie player quality preference, session management, and live chats etc.);
- Advertising or targeting – third party advertising companies to display advertisement more relevant to you and your interests. As part of their services, they will place a separate cookie on your computer to help them precisely target advertising to you. These third party advertising companies do not collect personally identifiable information and;
- Performance – us or/and third party partners collect anonymous information including but not limited to performance and website improvement. This may include web analytics, error management and testing designs.
We will not sell, trade, or rent your Personal Information. We process Personal Information in the following ways:
(a) For Promotional Purposes: For example, if we collect your Personal Information when you visit our Website and do not pay for a Subscription, we may send you an email inviting you to Subscribe. You can stop receiving our promotional emails by following the unsubscribe instructions included in every email we send, or by adjusting your Marketing Preferences in your profile. This data is processed under Consent.
(b) For Billing Purposes: This includes sending you emails, invoices, receipts, notices of delinquency, and alerting you if we need a different credit card number. We use third parties for secure credit card transaction processing, and we send billing information to those third parties to process your orders and credit card payments. This data is processed under Contract.
(c) To Provide and Improve Our Services. This includes, for example, aggregating information from your use of the Services or visit to our Websites or Mobile Applications and sharing this information with third parties to improve our Services. This might also include sharing your information with third parties in order to provide and support our Services. When we do have to share Personal Information with third parties, we take steps to protect your information by requiring these third parties to enter into a contract with us that requires them to use the Personal Information we transfer to them in a manner that is consistent with this policy. This data is processed under Legitimate Interest.
(d) For Account and Support Communication: For example, we may inform you of subscription payment successes or failures, password reset attempts, and other support-related functions. This data is processed under Contract.
(f) For Legal Purposes: For example, complying with court orders, valid discovery requests, valid subpoenas, to prosecute and defend a court, arbitration, or similar legal proceeding. To respond to lawful requests by public authorities, including to meet national security or law enforcement requirements. To provide information to representatives and advisors, including attorneys and accountants, to help us comply with legal, accounting, or security requirements. This data is processed under Legal Obligation.